by Wade Wiebe
In an interview with David McRaney of the “You Are Not So Smart” podcast, Norwegian psychologist Per Espen Stoknes discussed his book “What We Think About When We Try Not To Think About Global Warming”. The book tackles the paradox that despite 5 IPCC reports and over 30,000 climate change articles which have underlined the seriousness of climate change since 1989, public concern about the issue has actually declined. Stoknes’ work compiles the 300-400 articles that have been written about this psychological phenomenon into a set of five barriers which come into play when individuals are faced with this difficult message. He observed that the two most common methods for communicating scientific findings are to bombard the public with facts or to present an apocalyptic vision of the consequences of our actions. Unfortunately, both methods serve only to reinforce the positions people already hold on the issue. For those who are disengaged, dismissive or doubtful of the issue, a number of psychological barriers arise in response to this information: Distancing, Doom, Dissonance, Denial, and iDentity.
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